The Affect Heuristic and the Power of the Story

[photocommons file=”B&W Happiness.jpg” width=180]Adherents of the modern cult of reason see facts as much more valuable and useful than stories. “We are influenced only by reality, by the facts.” This tends to be the way they separate themselves in their narrative from those they refer to as “religionists”.

But this ignores what modern psychology has discovered and what ancient religions have capitalized on: No matter how rational we think we are, no matter how well thought out and considered we try to ensure our decisions are, we use emotion as the basis for most of our decisions. And emotional decisions are based on the story that plays out in our mind every day.

The book You Are Not So Smart ends its chapter about the Affect Heuristic, with the story of Elliot, a successful businessman who, as the result of the removal of a brain tumor, lost any ability to make decisions influenced by emotion.

He appeared normal and continued to score well on IQ tests, but after the surgery, his life fell apart. His wife left him and he lost his job. He went to live with his parents who were evidently the only people who could tolerate him.

We are often told not to make decisions based only on emotion — to be rational. But Elliot’s case shows us what would happen if we made decisions based only on facts: we would fall apart.

Our emotional self responds better to stories. For the past few hundred years, we’ve had tremendous success as a society building on the advances we’ve gained through science and a more rational approach to life. This has led some of us to think that stories aren’t useful for anything more than entertainment — certainly we shouldn’t let them guide our decision-making!

But in jettisoning religions and the stories that come with them, we’ll just end up creating new stories. The stories will be less mature, less developed, less well thought out and we’ll all suffer as a result.

I’ve been slowly coming to the conclusion that the stories that religions offer us are a deeper and more valuable form of truth. The affect heuristic and Elliot show us that the influence stories have on our decision making is far more important to us than any collection of mere facts.

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