The new “Jimmy”

Brandon's AdI’m in the Wikimedia Offices this week in San Francisco, so when we had a one-hour A/B test where we showed banners to 100% of users who weren’t logged in, I got to see something I don’t usually get to witness: Brandon Harris, whose personal appeal was being tested, let us know how awesome it was that he was mildly kicking Jimmy Wales butt at fund raising. That, in itself, is good news. For too long, Wikimedia’s fund-raising efforts have relied too heavily on Jimmy Wales. Even though it only ran for an hour, people noticed. Which is weird.

But in a good way. I love that I can be a part of an organisation that is so influential that when we’re just doing a quick test, people notice.

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