Making a living from blogging. These “making money on the Internet” pieces continue to be almost exclusivly about “monetizing” content. That is, slapping ads on otherwise interesting reading — intentionally distracting the reader. As far as I’m concerned, the only advertising I’m willing to put up with is intensely personal, and I don’t mean “personalized”. Intensely personal advertising is Dave Winer or Doc Searls. I’m interested in many products these guys mention because they are interested in them, and, usually, they have a personal stake in the product. Doc flogs his book and Dave flogs Radio and people buy because Doc and Dave care about what they sell.

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