Doc Searls is blogging Apple’s announcement of their entry into rack-mount computing. He mentions that they compare the Apple rack-mount at $3999 to Sun’s at $19590. Sun needs to start marketing.

Sun’s scale is much broader than anything Apple is going to offer. If they are smart, they’ll take the pushbutton simplicity that they bought in the Cobalt Ra and expand it to the rest of their line.

We just purchased a V100. The V100 comes in three standard configurations ranging from $995 to $2295. And they are ATA-based, just like Steve is hyping. The RAQ XTR is probably a better comparison to the what Apple is hyping and it tops out at $3599.

Sun has comparable offerings — it just has to start competing with Apple now.

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