Brands, brands, brands.

Here is a story on the branding of the Red Bull energy drink that seems to indicate they are using the kind of branding that makes me queasy.

… Mr Mateschitz launched the brand by persuading students to drive around in Minis and Beetles with a Red Bull can strapped on top, or to throw Red Bull parties around weird and wonderful themes. The company’s only advertisements are a series of whimsical television cartoons. Red Bull’s marketing folk gloat that a recent British survey described their product as a “non-marketed brand”.

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