Doc Searls, in going off about Journalism’s dismissiveness of blogging has this comment:
What mattered wasn’t what David said, nor the fact that he is one of the leading thinkers and writers (not to mention commentators) on the subject. What mattered was that NPR (not David) said anything about blogs.
Years ago, I had this idea of tracking what was written in different publications and writing down my comments on what the bent of particular journalists was. It was obvious there was bias, but I there were too many writers, spread accross multiple publications that it was difficult for me to keep track of them mentally.
I mention this because I was trying to seperate the writer from the publication. Trying to get at the individual voice rather than the Corporate one.