Telling the world how to perceive you is doomed to failure.

The article is about Corel’s failure at marketing WordPerfect, but it reinforces some thoughts I’ve had about power and control. Coercion may seem like the way to win, but it always fails. And, too often, persuasion is a thinly veiled attempt at coercion.

As the article demonstrates, attempting to persuade people that their perception is wrong is usually futile.

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