Derren Brown has produced a number of British TV Shows about priming that are really fascinating to watch. Even though he is a public figure, he is able to use priming to get people to do things they wouldn’t normally do, including, in one show, robbing an armed car.
I just started reading You are Not so Smart, and the first chapter was on priming, appropriately enough.
Priming is all about the subconscious — the extra-rational — something that, over the millennial, religions have adapted to. In the West, though, we don’t really seem to value things we can’t reason our way towards. You can see this in Christianity before the Enlightenment and even before the Protestant Reformation — even before the advent of Thomism — in the Roman Catholic dogma of transubstantiation.
The Church saw “This is my body” and dogmatized the premise that made that statement literally true. Eastern Christians, who have been more comfortable with a mystical understanding of truth, simply accepted the statement as true without the need for philosophical and dogmatic exercises.
Over time, I’ve come to the opinion that the different directions the Eastern and Western churches took on the idea of what has come to be known as the “real presence” are reflected in a lot of other areas — including what I have been calling the modern Cult of Reason.
So, what does all this have to do with psychological priming?
Priming is what happens when you act in a way that is largely influenced by your extra-rational mind. Priming is dependent upon cues that come from your environment. Derren Brown is adept at creating these sorts of cues for people, but you can also see these cues in the Liturgy of any Eastern Church. The smells, sights and sounds (which have all been developed over the centuries) all prime the person and provoke an extra-rational response.
In the West, many protestant denominations explicitly shy away from creating this sort of “heavenly” environment. Many Mennonite churches, for example, explicitly shy away from any environmental cues. While they certainly are not as explicit in their rationalism as others – Presbyterians, for example — they’re like so many in the West who don’t seem to see any use in anything that cannot be rationally explained.
But, as You are Not so Smart makes clear, even in the first chapter on Priming, we are not the rational, thoughtful creatures we imagine ourselves to be.