Objective Data isn’t enough
From perusing Reddit this morning, I learned that President Clinton gave a substantive speech last night during the Democratic convention. I didn’t see it, but from the comments, it looks like it was an objective refutation of some of the compelling speeches last week (like Paul Ryan’s) during the Republican convention.
That alone would be enough for many Redditors. But Clinton is known for being compelling and persuasive and, from the comments, it looks like he managed to sway some voters, too.
After I read some of the comments there, I caught up on some of my RSS feeds and came across this gem by Oliver: “Emotive Data and Baby Teeth”.
I’ll quote a bit that makes the point that I’m trying to — facts are great, but facts don’t persuade people to do anything — and shows why Clinton’s speech was (evidently) so great. But you should go read the whole post.
A good example of this is found in the campaign for nuclear disarmament and reduction in the United States. During the 1950s it became clear, academically, that the testing of nuclear weapons was causing problems…but nobody really talked about it, because academic data wasn’t something that led people in the know to emote, and it wasn’t sexy enough for the media to pick it up and carry it to people not in the know.
What changed that was Eric and Louise Reiss’s Baby Tooth Survey. Tens of thousands of baby teeth from various time periods were taken and tested for radioactive isotopes – fallout from nuclear testing. The results, published first in 1961 and then more conclusively in 1963, showed that Strontium-90 levels in baby teeth had gone up by over 5000 percent since the start of nuclear weapons testing. It was this study that finally pushed JFK over the edge to sign the Partial Nuclear Test Ban Treaty, the first nuclear weapons treaty.
It didn’t succeed at this because the data was new. The idea that nuclear weapons testing might have an impact on health was already known. It succeeded because it was emotional – it was dealing with childrens’ teeth. Every parent who ran into it could suddenly imagine those teeth belonging to their child.