March 20th, 2002

One reason I want to continue to watch David Rogers (besides the fact that he roasts his own coffee) is that he reviews Love is the Killer App.

I soon found that work was much more fulfilling and fruitful when I cared for those with whom I worked.

This makes me want to check out the book and it gives me an interest in what else he has to write. So, I went to look at his resume. In it, he writes that he has Unique and outstanding creative writing abilities for audiences of all levels, with a specialty in brand strategy, training and corporate communications.

I'm not a writer — that isn't how I earn my living — so I probably have the wrong perspective on things. But nevertheless, I find it curious that someone who professes love for others at the same time has been busily employed in "brand strategy".

Curious, because "branding" is not an act of love, but one of control. Now, I suppose he could be loving his Corporate Masters and indifferent to the objects of their "brand strategy", but that seems just a little incongruous to me.

I confess I have a distinct distaste for modern marketing and the materialistic nature of modern culture, so I'm skewed away from the norm, but I find it the entire concept of brands distasteful. We brand cattle — and I prefer to avoid a swoosh tattoo.

Heard of the SSSCA? It contains the phrase:

It is unlawful to manufacture, import, offer to the public, provide or otherwise traffic in any interactive digital device that does not include and utilize certified security technologies that adhere to the security systems standards.

Which means that if this legislation is enacted, it would make the production of your current PC illegal.

Disney, et al, are behind this, claiming that computers, the Internet, and fast bandwidth endanger the entertainment industry. Oh, I could just cry my heart out for them.

Anyway, this is the sort of thing that makes you want to dump tea into the harbor. As Gary Lawrence Murphy writes on OSopinion:

Unfortunately, mass civil disobedience is historically the best antidote to an unjust law. We can make it as clear as we can what our intentions will be. Let them sign it into their law. We, the people, will follow our law. Let Congress make his-story. We will make our-story.

Bootleg everything you can get your hands on.